Our Multi-Brand Strategy – Clearly and Strategically Positioned
Kissel + Wolf deliberately pursues a multi-brand strategy in order to precisely address the diverse requirements of different markets, industries, and target groups. Each brand represents specialized solutions, technological expertise, and high quality — tailored to specific customer needs.
This clear differentiation creates flexibility, strengthens market presence, and enables precise positioning—without compromising on innovation, service, or reliability.
Innovative Solutions for Industry
KIWO, the original brand of Kissel + Wolf GmbH, stands worldwide for highly specialized chemical products and process solutions in the fields of screen and textile printing, adhesives, cleaning chemicals, as well as resists and coatings.
With a clear positioning as an innovation-driven, service-oriented brand with a global presence, KIWO strengthens trust in quality (“Made in Germany”) and builds long-term partnerships across a wide range of industries. KIWO represents continuity, technical expertise, and solution-oriented thinking—globally recognized, reliable, and future-proof.
Textile Printing Solutions with Strong Market Proximity and a Practical Focus
Products of the ARC brand (Albert Rose Chemicals) comprise a broad portfolio for textile flat and rotary screen printing.
Since the late 1970s, ARC has operated worldwide as one of the business divisions of Kissel + Wolf GmbH. Development, application technology, production and sales have all been fully based at the Wiesloch site since that time.
The brand strategy is aimed at reliably supporting textile printing companies with innovative products. Through local presence, technical consulting, and close cooperation with users, Albert Rose Chemicals creates measurable added value-efficient, solution-oriented, and close to the market.
Specialist in High-Quality Stencil and Screen Printing Solutions
Since 1999, ULANO has been the third brand within the Kissel + Wolf Group. ULANO specializes in the manufacture of stencil products and chemicals for screen printing.
Major milestones include the invention of cutting and masking films as well as the introduction of capillary films to global markets. To this day, CDF® (Capillary Direct Film) remains synonymous with capillary films and is a core component of the ULANO product portfolio.
ULANO is specialized, technologically leading, internationally oriented, customer-focused, and application-driven-ideal for demanding printing processes where quality and process reliability are paramount.